GRAN FONDO GIRO D’ITALIA BEVERLY HILLS: THAT’S AMORE

For Immediate Release

GRAN FONDO GIRO D’ITALIA BEVERLY HILLS: THAT’S AMORE
ITALY TO CYCLE INTO BEVERLY HILLS, WITH STYLE

Beverly Hills, CA- July 2013- Tune up your bikes, as the most glamorous edition of GranFondo Giro d’Italia will hit Beverly Hills on Sunday, November 3. This Italian cycling event will kick-off on swanky Rodeo Drive, before heading out to 2 routes (55 and 91 miles) throughout Beverly Hills and surrounding mountainous areas, with timed climbs to bring every rider a fun challenge. Participants will enjoy the opulent adventure of Beverly Hills while experiencing a little bit of Italy, starting with a 2-day Expo nestled in Beverly Canon Gardens, located next to the prestigious Montage Beverly Hills Hotel. The place is a natural oasis in the center of Beverly Hills: lushly landscaped gardens, rows of sycamore trees and charming garden benches, all create a fantastic must-see experience.

Gran Fondo Giro d’Italia is beyond excited to bring the event to Beverly Hills, a playground to the rich and the famous known as one of the most fashionable cities in the world with its fine dining, world-class shopping, beautiful weather and perfectly manicured people and landscape. Match that with the experience of Italian cycling, the style of Italy and the mystique of the Giro d’Italia and yes, “that’s amore”. The traditional VIP reception on Saturday will add a new level of style and elegance in Beverly Hills.  On Sunday the hills will be alive with cyclists from around the world for this unique event edition, which echoes a very successful one in 2011, organized in conjunction with the Italian Week Celebrations. So far in 2013 thousands of riders have taken part in the Gran Fondo event editions in Monterey, New York and Pasadena.

“We are proud to announce the finalized date of the Beverly Hills edition,” says Lorenzo De Salvo, RCS Development Head. “We love to be in the heart of this paradise and we thank the City Council for providing bike enthusiasts an opportunity to ride through splendid and iconic places which will be able to attract, we are convinced, many international cyclists.”
Along with the chance to encounter celebrities on your ride, you can be sure to indulge in many celebrity-style perks: the Expo at the Beverly Canon Gardens, the pasta party at the five star Montage Beverly Hills Hotel and a personalized Gran Fondo Giro d’Italia pink goodie bag. Be sure to reserve your spot at this exclusive event to be part of a unique Gran Fondo. Registrations will open on Wednesday, July 24, at 8 am PST (www.gfgiro.com).

Proud sponsors and partners of the Gran Fondo Giro d’Italia include: Bianchi, Vittoria, Selle Italia, Limar, Santini, Speedplay, Mezzacorona wines, Camelbak, Bicycling magazine, Gazzetta dello Sport and Interbike. As a representative of the best in Italian experiences, the event is also endorsed by the Consulate General of Italy in Los Angeles.

To register and to get lodging information visit www.gfgiro.com
Media inquries: daniela@accentpr.com

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About the organizers:
The Gran Fondo Giro d’Italia is a worldwide series of cycling events that showcases the passion of Italian cycling and the strength of spirit embodied in the Giro d’Italia, arguably the world’s toughest professional bicycle race. The series is organized by RCS Sport, owner of high-quality sporting events including the Giro d’Italia, Milano – Sanremo, Il Lombardia (ex Giro di Lombardia), Tirreno – Adriatico, Strade Bianche by Limar (White Roads), the Milano Marathon and the Italian Open. The Gran Fondo Giro d’Italia 2013 series features 6 destinations in the world (Monterey, New York, Pasadena, Jerusalem, Beverly Hills and Miami) and more amazing destinations planned in 2014. The event is endorsed by the Italian Consulate General of Los Angeles and part of a special celebration of the Italian Culture in the U.S. Please visit www.gfgiro.com for more information.

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